Written by Michele McGuire
LinkedIn is the
world’s most expansive professional social media platform. With over 175
million users, LinkedIn allows individuals to connect and network with a
community of professionals.
Why is LinkedIn important to you? It provides
an excellent resource for you to communicate with people that matter to your
career. LinkedIn is free for a basic account. By purchasing a premium option,
you can have access to a more powerful search, views of full profiles of anyone
in your network and access to 10 InMails a month.
On your
customized professional profile you have the opportunity to portray your
personal brand to colleagues and potential employers and the ability to manage
what potential employers learn about you from the internet. Check out some of
PRDaily’s advice on giving your LinkedIn profile a
boost. Your LinkedIn profile is viewed at the top of a Google search of your
name. Not near a computer? No problem! LinkedIn has an iPhone application,
making your network easy to access from your mobile device.
LinkedIn is a
great resource for PR professionals. It has proven beneficial in researching
and networking with journalists and bloggers, interacting and listening to
audiences and interests groups as well as building your personal and brand
credibility.
LinkedIn helps
you connect with individuals who can be influential in your career. You have
the opportunity to connect to your contacts. These people make up your
professional network of classmates, colleagues, friends and employers and can
help develop your reputation on LinkedIn through recommendations. It is
imperative that PR professionals stay up to date with current events; LinkedIn Today shows you the top news of the day
relevant to your industry, interests and network.
LinkedIn is not
only beneficial for developing your individual profile, but also has great
resources for your company or organization. Whether you’re looking for a career
opportunity, winning new clients or building your professional reputation,
LinkedIn connects you to jobs, sales leads and ideal business partners. Also, there
is a group section allowing you to locate and
interact with experts within the field.
Check out this infographic, it defines the Portrait of a LinkedIn User.
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