Want to optimize your website and drive relevant traffic to your
page? Search Engine Optimization (SEO) is the way to go!
SEO helps optimize a website by systematically relating certain
pages to specific keywords typed into a search engine. One blogger, Jeffrey Smith, explains SEO as “a collage of web
development, copywriting, marketing, direct response and PR.” The purpose of
SEO is to connect consumers with providers in an effective way. To drive
traffic to your site, you must first think about how your consumers communicate
their needs through a search engine and what words describe your service.
These are called keywords. Keywords are
the gatekeepers to relevant results. Different keywords will be
usd by the
searcher depending on the results for which he or she
is looking. For example, if your website sells high-end heels and
someone types “cheap heels” into the search engine, your website should not
show up. If it does, that person will quickly leave the site because it is not
relevant to her search. Utilizing SEO minimizes the chance of this happening
and maximizes the chance of pertinent customers visiting your site. Research
has been done to determine consumer search and keyword trends. For SEO to be
effective, one must have a foundation of this understanding.
Another important aspect of SEO is links. Search engines look within the codes
of each website when generating results for a search. The more links a website
has, the more credible it seems; especially if a page is linking to a
well-known and reliable site. Connecting with other authoritative sites through
linkage makes your site more reputable and places your site higher on the
results page. Another factor is perfecting the titles of your links. Everyone
knows that when a results page pops up on Google, searchers look for the most
relevant title to click. If your pages and links are clearly titled and
organized, it is likely that your site will welcome more visitors that find
your site applicable to their search.
Lastly, a piece of advice is to keep your website updated. Continue adding fresh information that is relevant to the time. No
one trusts a website that clearly hasn’t been updated in over a year. The
internet is supposed to be a place to access current information quickly.
If you’re in public relations, you want to promote your site and
increase users of it. You also want it to have a good reputation. Using these
SEO tips, you can improve the PR for your website and service.
To get a better visual of how SEO works, watch this video
from Search Engine Land.
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