Written by Laura vanTuyllvanSerooskerken
Blogging is a kind of social media
spectrum—on one end, Twitter allows its users to create micro blogs of 140
characters or less. On the other end are sites such as WordPress that foster
long, thoughtful posts. Tumblr is right in the middle of this spectrum.
Tumblr is a social media platform in which users create posts sharing
different kinds of media. Users can create text, link, video, picture, audio,
quote, and chat posts. Users can search for and track “tags” and follow other
users on Tumblr. Once User A follows User B, User B’s posts will show up in
User A’s “dashboard”, which functions much like a Facebook news feed. The users
that show up in a Tumblr dashboard are like friends on Facebook, although a
user cannot accept or deny someone following them.
When someone tracks a tag, they mark that tag in a list and can go to it
whenever they like. Users can “re-blog” posts from tags or from other users,
whether they follow them or not. Once a user re-blogs something, it shows up in
their dashboard and on their blog.
According to The Realtime Report, Tumblr grew from 4.2 million visitors
in July 2010 to 13.4 million in July 2011—Tumblr grew 218% in a year. Fifty
percent of the site’s visitors are under age 25. In fact, people ages 12 – 24
are twice as likely to use Tumblr as the average Internet user.
Tumblr can even be used to promote business. Because Tumblr is designed
to create fast posts, it’s perfect for a brand or company to promote a new
product or service. If users like a post, they can like it, as one might on
Facebook, or they can re-blog it so that it shows up on their blog, as well as
the dashboard of all their followers. They can even tag it so that it shows up
in the various tags on Tumblr.
PRDaily has even affirmed that it’s worth it for companies to invest in
Tumblr. Tumblr can be an effective social media tool. For public relations, it
would allow firms to highlight articles about their organizations, sharing
organizational multimedia, and even host an online newsroom as many other uses.
Progressive
Media Concepts:
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