Written by Ashley Lollar
QR Codes
Quick response codes, more commonly referred to as QR
codes, are beginning to be an innovative piece of technology in the social
media world. If a person has a QR scanner app on any of his or her devices he
or she can simply scan the QR code and it will link him or her directly to the
web page. Some QR code scanners can also save previously scanned codes that way
you never lose the information!
QR codes are not only simple to use but they are truly
efficient. The creators of the QR code can link you to an important part of
their website so that it makes it easier for the consumer. Another aspect of QR
codes is they can be placed anywhere. Some companies are beginning to put QR codes
on their websites that directly link to Facebook and Twitter pages, which
eliminates the tireless searching, thus driving more traffic to the companies'
social media. The interesting aspect of QR codes is that they are simple to
make, due to QR code generators which allow anyone to create a QR code, but not
only can you create your own QR code but
you can also customize it. Some QR codes have colors and/ or artsy designs
which draw attention. With that being said, think about how PR professionals
can use QR codes.
In many aspects of PR it is all about informing your
publics. With QR codes, PR professionals can drive more attention to their
employers’ sites. They can also use QR codes in campaigns to increase
awareness, but more importantly one could also link press kit items to the QR
code which would in turn allow the reporters to have an easier point of access
to information they need. This helps in a couple of ways. First, the more
easily you allow information to be attained the more likely people (reporters
included) are to view something. Secondly, if done properly, QR codes can make
viewing a needed part of one’s website easier for example, store hours. PR
professionals can also go further and use them in press releases to ensure that
reporters have all the information they need as well as allowing their publics
a direct link to their website. Other uses of QR codes can range from placing
them on business cards so that potential employers or clients can have a direct
link to your portfolio; one might also think about placing them on their
LinkedIn pages to maximize viewing potential.
Overall, QR codes are emerging in our technologically
driven society because we are an “information now” generation. We Google our
questions so we can find the fastest answers and move on. In this type of
society the easier the information is to acquire, the more you can reach out to
your audience.
CHECK OUT THIS
VIDEO-----> http://www.youtube.com/watch?v=7OCyfV_k2_g
QR Codes and PR Professionals
QR Codes and your business; Big or small
QR Code Basics
QR Code Generator
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